Sales and GTM Leader with a technical edge.
10+ years in sales, marketing, and revenue operations at technology companies. I help scaling B2B companies build sales teams and systems that grow revenue faster than headcount. Belgian national living in Sydney, Australia.
Current role: Head of Direct SMB Sales (ANZ) at Pinterest
A decade of sales leadership and revenue operations across three continents.
01
January 2025 – Present
Sydney
Pinterest
Run Pinterest's ANZ SMB business as a manager of managers. Grew revenue 52% YoY for two years and landed Pinterest's first global reseller partnership.
02
February 2024 – December 2024
Sydney
Pinterest · Maternity cover
Owned a multi-motion business across agency, direct, and self-serve. Cut concentration risk and held growth through heavy team turnover.
03
November 2023 – January 2024
Sydney
Pinterest
Relocated from Dublin to run ANZ's independent agency business. Stepped up to Director within three months.
04
May 2021 – October 2023
Dublin
Pinterest
Scaled the sales org from 86 to 360 sellers in 2.5 years. Built a new SMB unit in Canada from scratch.
05
October 2019 – April 2021
Dublin
Google
Advised CMOs and CTOs at major retail and telecom accounts on media strategy and budget. Drove data-sharing adoption across most of the portfolio.
06
December 2018 – September 2019
Brussels
Google
Ran agency and retail marketing across Northern Europe. Built Google's global WinOnMobile course.
07
January 2018 – November 2018
Belgium
Anheuser-Busch InBev
Managed 400+ on-premise accounts across Belgium. Delivered well above target.
08
October 2016 – December 2017
Belgium
Various companies & startups
Sold for an event analytics startup while running 5+ music events up to 15,000 attendees.
(opens in a new tab)
(opens in a new tab)From a music festival database at 15 to events with 15,000+ visitors and ventures supported by the European Commission.
Community
Xoogler.coChapter Lead, Mar 2023 – Mar 2024
Led Ireland chapter of Xoogler.co, a 21K-member Google alumni network. Organized recurring events for Dublin's startup and ex-Googler community.
👋 Handed OffVisit Xoogler.co (opens in a new tab)
Software
PreppallyFounder, Mar 2021 – Feb 2024
E-learning career accelerator for marketing and sales profiles targeting tech careers, with mentorship and community.
🪦 Shut down
Guest Lecturer
Google AcademyJan 2021 – May 2021
Trained students on digital advertising strategy and execution across Belgian universities via the Google Digital Academy Program.
👋 Handed Off
Software
WeStudyTogetherFounder, Mar 2020 – May 2021
Peer-to-peer platform for students during COVID-19. Winner, EUvsVirus (20,900 participants).
🪦 Shut down
Website
Google Mobile CROContent Creator, Jan 2019 – May 2021
Built a mobile conversion-rate-optimization course site while at Google, drawing 60K+ monthly visitors.
🪦 Shut down
Event
Belgian WeekOperational Lead, Mar 2016 – Feb 2017
Organized a 7-day Belgian festival in Val Thorens, up to 2,000 visitors, at 2,600m and -15°C.
👋 Handed OffWatch the recap (opens in a new tab)
Summa Cum Laude
ESSEC Business School, Paris
Extended program in Luxury Brands, Product Management, Digital Marketing
Cum Laude
KU Leuven
Specialization in Business Informatics, Economics & Entrepreneurship
Summa Cum Laude
Technical University of Vienna
PhD-oriented program on hybrid enterprise and data modeling
Certifications: CS50 (Harvard), Google Cloud Associate Engineer, SQL & BigQuery, Outreach Sales Platform
Languages: Dutch (native), English (C2), French (B2)
Notes from people I have worked with.
“Jeroen supported our team as a program manager for an EMEA-wide sales organization. His technical and sales expertise were instrumental in setting the team up with the right tools and processes.”
“Jeroen played a key role in standardizing strategy and process to drive higher productivity and revenue across 25+ markets, leading cross-functional projects involving 40+ managers and 270+ reps.”
“I've worked closely with Jeroen and found his working style efficient and highly strategic. His talents range from stakeholder management to thought leadership, and he's a real pleasure to work with.”
Contact
Recruiting, mentorship, or a speaking slot. LinkedIn is the fastest way to reach me.