Meet Jeroen
01.
Hi, nice to meet you! 
Jeroen De Koninck biography
Entrepreneurial & results-driven sales leader. +10 Years of experience in sales, marketing & revenue operations at tech companies. Passionate about technology, productivity & efficiency. Highly performant in self-starting & ambiguous environments. Loves scaling business.
02.
Experience
Head of SMB Australia and New Zealand, Pinterest
Head of SMB Australia and New Zealand, PinterestFebruary 2024 – Present | Sydney, Australia (FTE maternity cover)
• Head of SMB Australia and New Zealand overseeing >45% of ANZ revenue from ~500 independent agencies and ~1,500 small and medium clients.
• Responsible for day-to-day operations (third-line manager) and strategy of 8 managers and their ~45 direct reports including existing and new business as well as cross-functional teams such as L&D, Q&A and reporting to ensure growth of revenue and primary KPIs (product adoption, active clients etc.)
• Accountable for improving business health, achieving targets, leading people, defining local goals, relocating physical offices and representation of leadership (QBRs, quarterly kick-offs, strategic planning sessions etc.) resulting in continuous >10% y/y growth and expansion of SMB scope.
• Implemented new team structure to counter declining inbound direct business shifting strategic focus on enabling access to higher service products for head of book, scaled programs to grow torso and strategic outbounding to drive new business resulting in >40% growth in longtail.
• Dealt with continuous attrition (~70% of team in 2x quarters) ensuring business continuity through succession planning and monthly people performance assessments improving onboarding.
• Represented SMB within the broader ANZ market and the local market within the global SMB organisation reporting directly to the JAPAC Director.
Head of Indepent Agencies Australia and New Zealand, Pinterest
November 2023 – Present | Sydney, Australia
• Lead for new and existing agency business in Australia and New Zealand, representing >20% of the market’s total revenue growing at ~45% y/y focusing on the small and mid-market segment.
• Defined strategy, go-to-market, revenue projections, talent sourcing, team composition and input & output metrics for 3 managers and their ~20 direct reports (vendor operations).
• Conducted weekly business reviews, call on business and gap to goal plans to ensure target achievement at an average of 100% to goal with steep double-digit y/y growth ambitions.
• Improved health of book of business by derisking client portfolio through moving service up market (including HoldCos), strengthening C-level relationships, improving market visibility through scaled events and marketing programs, international expansion and implementing data-driven new business go-to-market programs leading to >25% in new clients growth.
• Requested to step up as in-market Head of SMB Australia and New Zealand after 4 months.
EMEA, APAC & Canada Program Management Lead, Pinterest
May 2021 – November 2023 | Dublin, Ireland
• Led revenue operations program management in EMEA, APAC and Canada representing a combined quarterly revenue of >$53 million growing 42% Y/Y
• In charge of driving sales motions, process improvements, sales enablement and infrastructure for >400 front-line sellers and 15 managers. Leading Program Mgmt Team of 5 vendors, 2 managers
• Led the ideation, strategy, stakeholder management, execution and reporting of >40 yearly programs increasing productivity, new activations, revenue by xx% and decreasing cost by xx%
• Scaled EMEA/Export business from 86 front-line sellers to 350 sellers over past 2 years
• Set up new business unit in Canada leading to 100% target attainment in first operational quarter
Large Enterprise Customer Sales Account Manager, Google
Large Enterprise Customer Sales Account Manager, GoogleOctober 2019 – May 2021 | Dublin, Ireland
• Responsible for $15 million quarterly revenue (28% Y/Y growth) as strategic consultant
• Led Northern-Europe seasonal sales motions (15 yearly) and team wide adoption of automated recommended opportunities (‘Optimization Score’) in Google Ads (80+ sellers)
• Managed agency partner relationships with Big 6 (WWP, Omnicom, Havas, IPG) and digital-first agencies for global retail and telecom clients (Carrefour, Orange)
• Launched BeNeLux Managed Agency Newsletter read by >300 CSDs at agencies
Google Agency Partners Program Manager, Google
December 2018 – October 2019 | Brussels, Belgium
• Led North-Europe strategic program for agency acquisition (40+ agencies) across 5 countries
• Operational lead Northern-Europe Retail Program unlocking >$420 million across 6 countries
• Built Google’s Global WinOnMobile platform (>60K monthly users) to increase mobile CRO
• Drove procurement, contract negotiation, deliverables & statement of work of >5 suppliers
Sales & Marketing, Anheuser-Busch Inbev
Sales & Marketing, Anheuser-Busch InbevFebruary 2018 – November 2018 | Leuven, Belgium
• Accountable for revenue in >420 Points of Sales with avg. target attainment of 158.6%
• Created countrywide marketing plan to activate 4,457 unused on-premise screens in PoSs
Various roles in Sales & Project Management, Startups
Various roles in Sales & Project Management, StartupsOctober 2016 – May 2018 | Leuven, Belgium
• Project Lead for 20+ events ($300k+ budget, 15,000+ visitors, 90+ volunteers) & Sales
03.
Skills and Certifications
Technology stack
Tools I understood before procuring them:
Certifications
Strong believer in lifelong learning. 20x proofpoints:
Coding languages
Autodidactic programmer since 15 years old:
html
<html>
<body>
<h1>Hello World!<h1>
</body>
</html>
css
.h1 {
color: rgb(4, 59, 92);
text-align: center;
margin: 25px 0px;
}
SQL
SELECT
revenue
FROM
customers
LIMIT 10
Javacript
function change() {
document.getElement byId(“H1”).innerHTML =
“Hello planet!”;
}
C
#include <stdio.h>
int main(void)
for (int i = 0; i < 5, i++) { printf(“Hello World\n”);
}
API Calls
var settings = {
“url”: test.com/rest/,
“method”: “GET,
“headers”: {
}
Python
def greet():
for i in range(5):
print(“Hello, World!”)
greet()
Flask
from flask import Flask
@app.route(‘/’)
def hello_world():
return ‘Hello, World!’
Equis Accredited
Specialization
Entrepreneurship
Business Informatics
International Business
Triple Accredited
Specialization
Luxury Management
Product Management
(Exchange Program)
Triple Accredited
Specialization
Data Modeling
IT Architecture
(Short Summer Program)
05.
Projects and Entrepreneurial Ventures
I like to solve problems. Building products, bringing them to market and gaining traction. From gathering market needs to writing the first line of code and generating sales; I’ve experienced it and learned a tremendous amount.
My main goal is to accumulate knowledge and understand demand:
Preppally Software
Role: Founder
Dates: March 2021 – February 2024 🪦
E-learning career accelerator providing career guidance programs, mentorship and a community for marketing and sales profiles looking to work in tech companies.
Xoogler.co Community
Role: Chapter Lead
Dates: March 2023 – March 2024
Xoogler.co is a group of Google Alumni with 21K members. As lead for Ireland, I organized community network events for startups and ex-Googlers in Dublin.
Nordic Paradise Ecommerce
Role: Marketing
Dates: October 2021 – January 2022
Helped a friend create a B2C duvet and pillow brand. Worked on the e-commerce platform and launched first campaigns resulting in $15K+ sales in the first month.
Usights Course Creator
Role: Course Creator
Dates: September 2021 – January 2022 🪦
Created a performance marketing course from scratch. Wrote >10 hours of unique material on targeting, attribution, bidding, creatives and many more topics.
WeStudyTogether Software
Role: Founder
Dates: March 2020 – May 2021 🪦
Online peer-to-peer learning platform matching volunteers with students to prevent learning gaps during Covid 19. Winner of multiple prizes in the NGO space.
Google Mobile CRO Website
Role: Web Developer
Dates: January 2019 – May 2021
Conversion rate optimization course for mobile developers to improve mobile UX. Created the website while at Google generating over 60K visitors per month.
Google Academy Guest Lecturer
Role: Guest Lecturer
Dates: January 2021 – May 2021 🪦
Trained a new generation of students on digital advertising by visiting universities within the Google Digital Academy Program around Belgium.
Belgian Week Event
Role: Operational Lead
Dates: October 2015 – August 2016
Organized a 7-day Belgian Festival in Val Thorens, France with up to 2,000 visitors. Faced crazy conditions (snow, -15°, 2,600m high) which made me reflect life.
06.
Recommendations 
If you don’t believe me, believe them:
Kirsi K.
Head of Independent Agencies Europe
Jeroen supported our team as a program manager for an EMEA wide sales organisation. Jeroen’s strong technical skills and sales expertise were instrumental in setting the team up for success with the right tools and processes. He genuinely cares for team members and fosters a collaborative and supportive environment. Working with Jeroen has been a pleasure and I’m excited to see Jeroen taking on the next step as a sales leader as well as see how his personal projects develop.
Frederic V.K.
Technical Cloud Program Manager
Jeroen helped me to develop my own personal website and has given me some great career advice. He is a delightful, hard-working person who is always willing to help others out. His great people skills, eagerness to learn and willingness to share his knowledge make him a great asset to any company he works for. He gets satisfaction and energy. from seeing others succeed which you don’t find very often. Still being young and full of potential, I envision his future to be very bright.
Clara G.
Senior Industry Manager
I’ve had the pleasure to work very closely with Jeroen and found his work style efficient and very strategic. He’s talents vary from excellent stakeholder management to thought leadership and I would very much recommend him as a colleague! I truly enjoyed working with him.
Tim S.
Sales Lead SMB Europe
I worked with Jeroen for 2 years as part of the fast growing Pinterest SMB team in EMEA.
Jeroen played a crucial role in the standardization of strategy and processes in order to drive higher lead volumes, productivity, activations and revenue across 25+ markets.
Jeroen identifies new opportunities and proactively solves problems that are fundamental to scaling. He is very organised and improved our business structure and improved (and simplified) our complex processes. He was instrumental in strategy design and implementation of cross-functional projects involving +40 managers and +270 sales reps.
He is generous with his time, always helpful and has in-depth knowledge about vendor and revenue operations, systems and strategy in rapidly scaling sales organization.
7. Fun Facts
Contact
Let’s meet! Send me a message: